Valorian Consulting
Think and Grow Rich
eg: UK or Brides UK or Classical Art or Buy Music or Spirituality or Florida Public Relations Jobs
 
 
Sales Business Finance Marketing Legal Stocks Motivation Insurance Health
Others
Women
Home
Family
Medical
Hobbies
Cars
Technology
Travel
Military

Ideas for Marketing » Media Relations Public Relations
How To Write A Better Press Release   
by: Brian Konradt
A press release is the most effective way to generate free publicity for your business or organization. A well-written press releases can generate mountains of coverage, and most of the time, that coverage will be more in-depth than any ad. Writing press releases are tricky; since they?re targeted mostly to journalists, the focus, style and tone is different from the typical business document. The following tips will help you craft a clear, creative press release.

THE BASICS

Like any news story or announcement, a press release must be ?spun? -- that is, it must have a particular angle interesting to journalists and, subsequently, to readers. Sure, the opening of a new office might mean big things for your company, but it?s of little interest to the rest of the community if you don?t tell them why they should care. Consider the following elements of a good press release and incorporate them into your work:

RELEVANCE: This is the most basic concern you need to address; how is your news relevant to the publication?s demographic? Are you providing jobs or new services? Is a prominent community figure involved? Does it relate somehow to a recent hot topic? Always know your release?s relevance before writing.

TIMELINESS: A journalist will rarely pay attention to a release if it isn?t timely. Does your release relate specifically to a holiday or event? Did it happen recently or will it happen soon?

DISTINCTIVENESS: What makes your news unique? Is it something interesting, or different, enough that people outside your company or organization would want to read about it? Would you?

LACK OF COMPETITION: Think carefully about other news or events taking place at the time of your release. Are you competing with holiday news when your release isn?t at all holiday related? Will publications have bigger stories with which to concern themselves? If so, hold off on releasing your story until there?s a bigger gap in the news cycle.

THE FORMAT

How you write your press release is equally as important as the information you choose (or choose not) to include. Follow these steps when writing your press release, and keep them in mind as you create a personal template for future releases.

RELEASE DATE: This should be the first thing under your letterhead. Include the exact date if the material is restricted to a specific time, or use the words FOR IMMEDIATE RELEASE if time isn?t a factor.

HEADLINE: A strong headline will draw attention to your release, much like a strong headline draws attention to any news story. This should be one line only, in all caps and indicative of your release?s exact point.

LEAD PARAGRAPH: In three sentences or less, immediately summarize your story. This paragraph is often called a ?nut graf? in the newspaper business -- it tells the story in a nutshell.

BODY PARAGRAPH(S): The remaining paragraphs elaborate on your story and often include quotes from prominent people within the company or in your community. Keep the writing short and snappy, using familiar words and eliminating any clich?s or redundancies. Remember: you?re essentially writing for journalists, so use a style similar to that of the publication you?re approaching. This should be no more than two paragraphs, which keeps your entire release to one double-spaced page.

END: A closing paragraph or summary (like the kind found in letters or reports) isn?t necessary for a release; remember, this is similar to a news story. End with either ###, -end- or -30-.

Marketing And Public Relations
• How to Write a Press Release to Promote Your Cleaning Business
• Stripping for the Audience: Secrets of Great Presenters
• A Speaker's Lesson Learned
• Powerful Press Release Outline
• How to Maximize the Business Potential of Your Next Speech
• The Business of Speaking for Profit, Pleasure and Personal Growth
• How To Get Paid Every Time You Speak - REALLY!
• Are You Making These News Release Mistakes?
• Gear Up for the New Year With Free Publicity
• Read Your Way to Speaking Success
• News Releases ? The Marketing Tool That Can Drive Huge Traffic Quickly!
• Investing in Your Professional Development
• How to Become a More Entertaining Speaker
• How to Avoid Audience Saturation
• Steps to a Writing an Effective Press Releases
• PROMO 101: Tips On Promoting Your Event Online and Offline.
• Media Training 101 -- the Secrets of Writing a Good Press Release
• What to Do When an Audience Member Disagrees with You
• The Path to Profitable Speaking
• The Secret to Writing a Captivating Speech for Any Occasion
• Be a Star with Free Publicity
• How to Get Featured in the Media

» more articles...
 
  • Related Articles
  • Author
•How to write a press release
•Tips to Writing a Good Press Release
•20 Press Release Tips On How To Write And Submit A Press Release
•How to Write a Great Press Release and Increase Press Release Distribution
•Discover How To Write A Press Release For Your Business
Brian Konradt has been a professional freelance writer for more than a decade. To read more articles on english grammar and how to write better, visit http://www.LousyWriter.com.

With over 5000 independent publishers, contemporary authors and writing writers, we are a well known online resource and editorial services site in United Kingdom & America. Here, we cover all the major topics from self help guide to Business Guide, Finance Guide, Marketing Guide, Legal Guide, Motivation Guide, Insurance Guide, Health Guide, Medical Guide, Hobbies Guide and many more.
© 2004-2009 | All Rights Reserved | Privacy Policy