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Ideas for Marketing » Media Relations Public Relations
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How to Write a Press Release to Promote Your Cleaning Business
by Steve Hanson. Copyright 2006 The Janitorial StoreA press release is a great way to create publicity for your cleaning business. Send out press releases to announce a newsworthy event about you, your employees, or your business to the media. Keep in mind that a...
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Stripping for the Audience: Secrets of Great Presenters
by Randy Siegel. Some say the secret to being a good presenter is to visualize the audience naked. I say if you really want to be a great speaker, it?s the speaker who must strip for the audience.Great speakers and presenters are not afraid to bare their souls to...
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A Speaker's Lesson Learned
by Mike Moore. No matter how long you have been speaking there are still lessons to be learned and I learned a huge one earlier this month in the province of Manitoba. I was booked to do two, one hour presentations to the Eastern Manitoba Dairy Farmers annual...
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Powerful Press Release Outline
by Jeanette Joy Fisher. Promote yourself, your website, services, and products with fine-crafted press releases. Free publicity drives traffic to your website and increases page rank. If you make your press release interesting, you may even get the attention of a major...
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How to Maximize the Business Potential of Your Next Speech
by Mark Satterfield. How can you maximize the business potential of giving a speech? Rainmakers don?t simply rely on someone in the audience happening to call them. By the same token we don?t want to waste a lot of time with people who are unlikely to ever purchase our...
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How To Get Paid Every Time You Speak - REALLY!
by Maria Marsala. For many, speaking or training is a full time business. Yet for other business owners, we use speaking/training as a way to market a business and bring in extra income. No matter which it is? all or part of your business gets paid!Being paid means...
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Are You Making These News Release Mistakes?
by Shannon Cherry. The circular file next to the reporter?s desk: it?s the last place you want to be when trying to get media coverage. But statistics show that almost 95% of news release never see the light of day. If you want to get out of the trash heap and onto...
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Gear Up for the New Year With Free Publicity
by Shannon Cherry. So you?ve decided that getting your name out there is going to be one of your major goals for the New Year. But how do you do that on a limited budget?That?s where publicity comes in. And you can do it. It just takes time ? and a plan. Here are the...
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Read Your Way to Speaking Success
by Mike Moore. The most important thing a speaker can do to enhance a career is to become an authority in their specific subject area. You want to reach a point where people automatically think of you when they are looking for information on your topic or are...
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News Releases ? The Marketing Tool That Can Drive Huge Traffic Quickly..
by Stephen Todd. Internet news releases are the key to getting a quick flow of traffic to your web site.Whilst Internet news releases can drive traffic, very few web sites use them as part of their Internet marketing strategy, as they think they?re too expensive and...
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Investing in Your Professional Development
by Mike Moore. I have been speaking professionally for a lot of years and I am very comfortable in front of an audience. In spite of this I still feel the need to learn more about the art of speaking. The best place for me to learn is at the feet of those who are...
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How to Become a More Entertaining Speaker
by Mike Moore. If you look up the word entertaining in the dictionary you will find that it means amusing, interesting and pleasing. So, to become a more entertaining speaker you must become more amusing, interesting and pleasing to the audience you are...
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How to Avoid Audience Saturation
by Mike Moore. When I first started my speaking career I had to fight constantly against the urge to tell my audience everything I knew on the subject at hand within the one hour assigned to me. After the contract had been signed and the topic defined the conflict...
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Steps to a Writing an Effective Press Releases
by Diana Ennen. Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! I?m...
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PROMO 101: Tips On Promoting Your Event Online and Offline.
by Dannielle Brantley. There are many elements to what we know as 'marketing'. The overall term 'marketing' means to make a communication about a product or service; a purpose of which is to encourage recipients of the communication to purchase or use the product or...
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Media Training 101 -- the Secrets of Writing a Good Press Release
by Heidi Chartier. Does the thought of trying to get publicity for your business seem like something that you can't do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the...
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What to Do When an Audience Member Disagrees with You
by Mike Moore. Some people enjoy drawing attention to themselves by trying to trip you up on a fact or statistic during your presentation. A few will find something you say threatening to their secure view of the universe and want you to know that ? You are dead...
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The Path to Profitable Speaking
by Mike Moore. What follows are excerpts form Mike Moore's popular manual Public Speaking for Profit and Pleasure. Every month I receive numerous emails from people all over North America asking how I got into the speaking business and how they can too. To respond...
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The Secret to Writing a Captivating Speech for Any Occasion
by Jon Weaver. You're going to write a speech. And you're scared to death. Sure, I know you're not afraid of the speechmaking. Spouting it out is comparatively easy. In fact, it may be fun. But writing-ah! That is another story.At the start let's write this speech...
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Be a Star with Free Publicity
by Shannon Cherry. What makes your product or service unique? No, it?s not price. And you need to think again if it?s quality. It?s really YOU. And that?s exactly what the media look for.Think about it for a moment. Reporters don?t really cover stories about products...
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How to Get Featured in the Media
by Steve Mccardell. There are several ways to get yourself or your business featured in the media, each requiring different skills, efforts, and/or costs. If you'd like to experience the benefits of publicity, here are your ways in.1) Do Nothing.That is, do nothing...
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What Your Press Release Has in Common with Hurricane Katrina
by Susan Harrow. Hurricanes happen. While you can't predict them, you can prepare in advance for the inevitable. While you can't always plan your press release when news breaks, most of the time forethought could be the thing that saves face in the whirlwind that's...
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Create a TV Pitch Letter
by Susan Harrow. Lots of people call me who want to get on Oprah, Good Morning America, Fox and Friends, and The View. Most don't know that if they can envision the show, map out the theme, plan the guests, create the props, and then bring their knowledge and...
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A Press Release By Any Other Name Might Be . . . An Optimized Press Re..
by Sharon Dotson. A new development in the world of marketing and public relations is the advent of the optimized press release. An optimized press release can make its way to the top of Google and Yahoo! News in less than 24 hours for relevant keywords. Other...
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Tips to Writing a Good Press Release
by Sharon Housley. Copyright 2006 Sharon HousleyDistributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities....
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